Erika

Shaping strategic brand identities, driving brand alignment, and developing a holistic, data-driven content production strategy

Creative Direction & Leadership

Baltu

Creative

CPH - DK

Director

Erika

Shaping strategic brand identities, driving brand alignment, and developing a holistic, data-driven content production strategy

Creative Direction & Leadership

Baltu

Creative

CPH - DK

Director

Erika

Baltu

Creative

Director

Selected

projects



More details and projects available by request.


Selected

projects



More details and projects available by request.


Selected

projects



More details and projects available by request.


Building an
in-house
brand studio

Client

Services

Creative Direction

Branding

Team Leadership

Strategy


About

Leading the entire company rebrand, building a high-performing in-house creative agency with exceptionally talented people, and launching a company-wide brand ambassador program, ensuring a smooth and impactful rollout.

This transformation elevated Templafy's brand presence, strengthened internal alignment, and empowered employees to become true advocates of our mission.





Data-driven
content
production
strategy

Client

Templafy

Services

Creative Direction

Team Leadership

Strategy


About

Developed and executed data-driven content strategies across SEO, organic, and paid ads channels. Creating and optimizing campaign assets based on performance insights, continuously testing and refining content to maximize engagement and conversion.


This holistic approach strengthened Templafy’s online visibility, drove sustainable growth, and ensured a consistent, high-impact digital presence.

Capture One &
Phase One
product
launches

Capture One
&
Phase One
product
launches

Client

Capture One & Phase One

Services

Art Direction

Photoshoot

Campaign assets

About

Art directing creative asset production and photoshoots for Phase One and Capture One, leading the visual direction to ensure brand consistency and storytelling across all campaigns.


Collaborating closely with photographers and marketing teams, I translated strategic goals into compelling visual concepts that resonated with target audiences.


The result was a cohesive and elevated brand aesthetic that enhanced campaign impact and reinforced the brands’ premium positioning in the market.

Moving
(renewable)
energy forward


Client

DONG energy
(current Ørsted)

Services

Campaign assets


About

Ensuring a cohesive brand experience across all touchpoints by creating and delivering campaign assets for DONG energy across print and digital platforms, The work unified messaging and visuals to strengthen the impact of DONG energy's sustainability-driven campaigns.

Strengthening
data accuracy
at UNICEF

Client

UNICEF
Last Mile Supply Monitoring & Data Quality Project

Services

Branding

On-boarding

Communication

About

Strengthening UNICEF’s digital supply chain operations by enhancing visibility, transparency, and data quality across global programs. The design strategy focused on creating cohesive visual identities that align with UNICEF’s brand standards while visually conveying connectivity, accountability, and empowerment.

Creative Director &
Brand Strategist.
Blending design,
storytelling, data
and strategy.

I lead with trust and creative freedom, empowering
the teams to experiment, take ownership, and bring
their best ideas to life.

Outside of work, I volunteer as a career mentor,
supporting emerging professionals as they build
confidence, overcome challenges, and grow in
their careers.

Creative Director &
Brand Strategist.
Blending design,
storytelling, data
and strategy.

I lead with trust and creative freedom, empowering the teams to experiment, take ownership, and bring their best ideas to life. Outside of work, I volunteer as a career mentor, supporting emerging professionals as they build confidence, overcome challenges, and grow in their careers.

Creative Director &
Brand Strategist.
Blending design,
storytelling, data
and strategy.

I lead with trust and creative freedom, empowering
the teams to experiment, take ownership, and bring
their best ideas to life.

Outside of work, I volunteer as a career mentor,
supporting emerging professionals as they build
confidence, overcome challenges, and grow in
their careers.